Whatever you're sales stages promoting - products, services, or affiliate products. What we want to do is to convert this sales funnel into autopilot sales process. If you're to use sales funnel reporting effectively, it's a huge benefit to have an effective and properly maintained sales contact management system, with a prospect status and progression workflow in-built.
Traditionally, top-of-funnel activity is categorized in the marketing realm, although today more and more salespeople are taking an active role in this component. Depending on your business, the sales rep might have one conversation in this stage or several of them as the rep determines whether the prospect is qualified to make a purchase.
Even better: many of those tools are designed for specific points in each stage the sales funnel. Stages of the pipeline are created to reflect how far away the prospect is from signing a contract, and each stage is assigned a percentage chance to sign. Optimize your content offerings for SEO and paid social to drive traffic.
When building a social media strategy, a good plan of attack is to make sure your tactics cover each stage of the sales funnel. 26. Community forums: Create a safe and welcoming place for customers to share their experiences and connect with others. Those leads are clearly interested in your product and are probably willing to spend the money if you can give them that extra push.
Furthermore, this approach makes it so that the same ad (focused mainly on ToFu customers) is displayed to all searchers - regardless of their knowledge of your brand and products. Lean IS Agile so just by definition it implies iterative processes, heavily reliant on customer feedback and providing a highly personalized service over traditional methods.